Puja Sharma's label #8 Bareli Street offers fun, quirky jewellery that will leave you drooling. She was selected by our team as the winner of the Designer Travelista Contest.  Here is what she has to say.  

       Tell us something about yourself and your design venture. 

After graduating from National Institute of Fashion Technology (NIFT), Bangalore '03, I worked in a garment export house for few years. Working in  this industry, I realized that all they want us to do was cut-copy-paste designs from foreign brands. My creativity was packed and locked for a long long time. I was frustrated despite the salary. I felt I could do much better. As a creative person I wanted my freedom to think, explore, create and have my own design space. Determined, slowly I made my way towards realizing my dream and thats how #8 Bareli Street started 3 years back.

What are the products you are currently offering? Your future plans with regards to your label?  

We started with Fashion jewelry for the young adult and slowly we are doing different Theme based collections for Older woman and girls. We have plans to get into designer accessories like stoles, belts, and hand bags. We would also love to add a small range of garments and home furnishing.

      What according to you is the USP of your label? How would you describe your label in one word? 

USP of our design is that its trendy and innovative. Our choice of material and design gives every collection its unique appeal. We make sure our design collection is spot on with the current trends. Our craftsmanship gives each piece individual touch with extra care given to Finishing and quality. So our designs can be enjoyed by just about everyone. In 2 words we describe our brand as FASHION FORWARD.

      Tell us what inspires your designs. When not designing, how do you recharge your creative batteries? 

Born and brought up in a rich culture of INDIA my design collection has every possible influence from the Soil. One can find bright Colour combinations inspired from rich Art & craft available in every part of our country. In my free time i watch TV channels like NDTV good times, covering all that they feature on travel, food and fashion. I watch Runway fashion shows on FTV. I love to read and browse about art and craft from different parts of World.

If there is one dream destination (any city, culture, country) which you would like to inspire your designs, which one will it be? 

Europe!   

Where can we buy your products?

One can see our design collection on www.8barelistreet.com or www.facebook.com/8.barelistreet (some customers directly buy from facebook)

We are currently selling from online portals  like www.craftsvilla.com www.itshandmade.co.in  www.indiebazaar.com  www.voylla.com  

We also retail from few shops in Bangalore ( Shop:VIVIDITY, Koramangala, Near JNC & VIVIDITY , HSR layout, 27th Main road) and Bhubaneshwar (Shop: NO CODE)