Friday 26 July 2013



Tell us something about yourself and your design venture.

CHITRANKA… christened by my sister, accepted by my family and acknowledged by the known world around me; this name has brought a lot with it. Appreciated for the traits it got along, I took up to painting in no time, since infancy and still have a long way to go. Being a Master Degree holder in Journalism, writing has sketched out various roles in my life. City-based leisure magazine, online forums, newspaper and the ad world, all this were in my loop.  
All this definitely, was a beginning of whole new life as CHITRANKA which means the artist, as I ventured into a horizon. I have resorted to put my creativity and colours on everything worth painting.

What are the products you are currently offering? Your future plans with regards to your label?

Artfully Yours– Chitranka deals with anything that is worth painting, and serve all those who love and appreciate art. The repertoire is inclusive of fabric, murals, canvas and artifacts. The sphere of fabric is vast – I have chosen kurtas, kurtis, t-shirts, dresses and sarees for now. Artifacts include bottled lights, ceramic vases, clay pots, candle stands, mobile covers and a lot more. I plan to take my venture to the next level, and transcending art beyond ordinare. I plan to take part in public displays for my products and bring art easily to people.

What according to you is the USP of your label? How would you describe your label in one word?

The USP of my label would be interestingly exclusive that oozes out from every stroke. As the designs are completely hand-painted and no bulk production, there is no question of replication, hence every product is unique in its own way. So, I would describe my label as ‘Interesting’, in just a word.

Tell us what inspires your designs. When not designing, how do you recharge your creative batteries?

My designs are primarily inspired by divinity, as you will find a touch of mysticism in most of my designs.
When not in my creative shoes, I indulge in television and movies, big time. That helps me recharge and loosen up.

If there is one dream destination (any city, culture, country) which you would like to inspire your designs, which one will it be? 

What better than our Incredible India, when it comes to inspire art and creativity. The colour palette that India offers has a vivacity of various cultures, all under one roof.

Where can we buy your products?
My products are available on the FB page of my company. You can place an order on the page and I shall get back to you, personally. The link of my page:
www.facebook.com/ArtfullyYoursChitranka



Thursday 25 July 2013



Pooja’s scissors go snip snip snip, and tada! We have a masterpiece!  Chosen by our team as the winner, Teekhii Chhurii is all about intricate  papercutting. From cascading florals to customized designs, Pooja uses her blade to create delicate magic. And we absolutely *heart* her lacy hearts!

Tell us something about yourself and your design venture.

I am Pooja Ajmera, 28 years old, a true Sagittarian, who is born and brought up in Mumbai, India. Since childhood, I was always surrounded by books, hence never really got to explore the potential of my creative side! 

But as they say, it’s never too late!! So, here I am with Teekhii Chhurii. I use a very sharp blade and knife for papercutting and hence the name. Also, I love this name as it has a naughtiness that associates the brand  with me.The idea of Teekhii Chhurii is a mirror to my love towards Papercutting. I recently discovered my true calling. Last year, for my sister-in-law’s birthday, I thought of gifting her something special. I knew about papercutting but had never really tried my hands at it. It was an "AH HA moment" for me, when I made my first papercut and realised - this is what 

I wanted do for rest of my life and that is how Teekhii Chhurii came into existence.My goal is to breathe life into this dying art called Sanjhi and give it a modern twist which will also inspire others.

What are the products you are currently offering? Your future plans with regards to your label?

Apart from regular designs, I also make commissioned (personalized) papercuts, where you can express yourself through the paper. So if you are looking for unusual presents, gifts for men, house warming, wedding, anniversary, or for "people who have everything", these unique hand-cut designs may well be just the thing! Paper is traditionally a first anniversary gift. My future plan is to create more awareness about this art form and Teekhii Chhurii through exhibitions and opening more e-stores, for papercuts to be available to everyone. I don’t plan to make it a million dollar company as I do papercutting for love and not money.

                Check out this absolutely cool Delhi Papercut by Pooja!!! (We loooooove it!) 

What according to you is the USP of your label? How would you describe your label in one word?

Pretty designs made from paper using a sharp blade, patience and lots of love makes papercuts so unique. A single sheet of paper can be turned into a something so beautiful amazes a lot of people. The beauty of Papercuts is that they can all be customized and every design is different from the other. The USP is to own an art piece that is not found just anywhere. These papercuts are painstakingly hand cut and are not laser cuts or prints or paintings. The perfect word to describe my label would be “Meticulous”.

Tell us what inspires your designs. When not designing, how do you recharge your creative batteries?

I take inspiration from anything and everything around me and then bring them to life by papercutting. When I am not designing, I am either planning for a vacation or I am on one. I love to travel. Meeting new people, interacting with them, getting to know and different culture gives me a high.

If there is one dream destination (any city, culture, country) which you would like to inspire your designs, which one will it be?

As I love travelling and exploring places, I would love to visit each and every place. But if I have to choose only one destination then it would definitely be covering up entire India for the abundance of beauty, culture and variety it has.

Where can we buy your products?

You can buy my products from my facebook page or by dropping a mail on teekhiichhurii@gmail.com . Few designs are also available online on my estores: