Thursday, 25 July 2013



Pooja’s scissors go snip snip snip, and tada! We have a masterpiece!  Chosen by our team as the winner, Teekhii Chhurii is all about intricate  papercutting. From cascading florals to customized designs, Pooja uses her blade to create delicate magic. And we absolutely *heart* her lacy hearts!

Tell us something about yourself and your design venture.

I am Pooja Ajmera, 28 years old, a true Sagittarian, who is born and brought up in Mumbai, India. Since childhood, I was always surrounded by books, hence never really got to explore the potential of my creative side! 

But as they say, it’s never too late!! So, here I am with Teekhii Chhurii. I use a very sharp blade and knife for papercutting and hence the name. Also, I love this name as it has a naughtiness that associates the brand  with me.The idea of Teekhii Chhurii is a mirror to my love towards Papercutting. I recently discovered my true calling. Last year, for my sister-in-law’s birthday, I thought of gifting her something special. I knew about papercutting but had never really tried my hands at it. It was an "AH HA moment" for me, when I made my first papercut and realised - this is what 

I wanted do for rest of my life and that is how Teekhii Chhurii came into existence.My goal is to breathe life into this dying art called Sanjhi and give it a modern twist which will also inspire others.

What are the products you are currently offering? Your future plans with regards to your label?

Apart from regular designs, I also make commissioned (personalized) papercuts, where you can express yourself through the paper. So if you are looking for unusual presents, gifts for men, house warming, wedding, anniversary, or for "people who have everything", these unique hand-cut designs may well be just the thing! Paper is traditionally a first anniversary gift. My future plan is to create more awareness about this art form and Teekhii Chhurii through exhibitions and opening more e-stores, for papercuts to be available to everyone. I don’t plan to make it a million dollar company as I do papercutting for love and not money.

                Check out this absolutely cool Delhi Papercut by Pooja!!! (We loooooove it!) 

What according to you is the USP of your label? How would you describe your label in one word?

Pretty designs made from paper using a sharp blade, patience and lots of love makes papercuts so unique. A single sheet of paper can be turned into a something so beautiful amazes a lot of people. The beauty of Papercuts is that they can all be customized and every design is different from the other. The USP is to own an art piece that is not found just anywhere. These papercuts are painstakingly hand cut and are not laser cuts or prints or paintings. The perfect word to describe my label would be “Meticulous”.

Tell us what inspires your designs. When not designing, how do you recharge your creative batteries?

I take inspiration from anything and everything around me and then bring them to life by papercutting. When I am not designing, I am either planning for a vacation or I am on one. I love to travel. Meeting new people, interacting with them, getting to know and different culture gives me a high.

If there is one dream destination (any city, culture, country) which you would like to inspire your designs, which one will it be?

As I love travelling and exploring places, I would love to visit each and every place. But if I have to choose only one destination then it would definitely be covering up entire India for the abundance of beauty, culture and variety it has.

Where can we buy your products?

You can buy my products from my facebook page or by dropping a mail on teekhiichhurii@gmail.com . Few designs are also available online on my estores:


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