Tell us something about yourself and your design venture.

CHITRANKA… christened by my sister, accepted by my family and acknowledged by the known world around me; this name has brought a lot with it. Appreciated for the traits it got along, I took up to painting in no time, since infancy and still have a long way to go. Being a Master Degree holder in Journalism, writing has sketched out various roles in my life. City-based leisure magazine, online forums, newspaper and the ad world, all this were in my loop.  

All this definitely, was a beginning of whole new life as CHITRANKA which means the artist, as I ventured into a horizon. I have resorted to put my creativity and colours on everything worth painting.

What are the products you are currently offering? Your future plans with regards to your label?

Artfully Yours– Chitranka deals with anything that is worth painting, and serve all those who love and appreciate art. The repertoire is inclusive of fabric, murals, canvas and artifacts. The sphere of fabric is vast – I have chosen kurtas, kurtis, t-shirts, dresses and sarees for now. Artifacts include bottled lights, ceramic vases, clay pots, candle stands, mobile covers and a lot more. I plan to take my venture to the next level, and transcending art beyond ordinare. I plan to take part in public displays for my products and bring art easily to people.

What according to you is the USP of your label? How would you describe your label in one word?

The USP of my label would be interestingly exclusive that oozes out from every stroke. As the designs are completely hand-painted and no bulk production, there is no question of replication, hence every product is unique in its own way. So, I would describe my label as ‘Interesting’, in just a word.

Tell us what inspires your designs. When not designing, how do you recharge your creative batteries?

My designs are primarily inspired by divinity, as you will find a touch of mysticism in most of my designs.

When not in my creative shoes, I indulge in television and movies, big time. That helps me recharge and loosen up.

If there is one dream destination (any city, culture, country) which you would like to inspire your designs, which one will it be? 

What better than our Incredible India, when it comes to inspire art and creativity. The colour palette that India offers has a vivacity of various cultures, all under one roof.

Where can we buy your products?

My products are available on the FB page of my company. You can place an order on the page and I shall get back to you, personally. The link of my page:

www.facebook.com/ArtfullyYoursChitranka