Monica Gupta’s label EarthenStyle screams India! Loud, colourful and vibrant, her pots are easily eye-catchers. Beautifully handcrafted, and very very trendy, Gupta’s label is sure to stir a renewed interest in the traditional art of pottery in youngsters. These “happy” clay pots are any connoisseur’s delight!

Here is what Monica has to say. 

Tell us something about yourself and your design venture.

Educated as a software engineer, MCA from Nirma Institute of Management & Technology, employed as a Manager in MNCs in last 10 years.

The creative urge, which was lying dormant in me, resurfaced when I shifted to Bangalore from Faridabad. I left my cushy job and started giving texture, colour and shape to inanimate mud. This was the beginning of ‘Earthenstyle’.

‘Earthenstyle’ produces delicately crafted earthen pots in different shapes, where the exteriors are textured and finished in vibrant colours, so that a unique desirable product for home décor is ready to be marketed.

As our brand logo depicts, we deal with hollow earthen pots, mostly circular in shape. Different layers of colours embrace the pots, to enhance its beauty.

What are the products you are currently offering? Your future plans with regards to your label?

‘Earthenstyle’ product range consists of hand painted terracotta products for home décor which includes vases, pots, masks, hangings and planters. We have recently introduced ‘Kathputlis’ and ‘Blue Pottery’ to add rustic flavour of Rajasthan to our collection, and will continue to add more flavours, as we move forward.

As future plans, we aim to increase our visibility in the market, so that ‘Earthenstyle’ becomes synonyms with decor of homes and work places.

What according to you is the USP of your label? How would you describe your label in one word?

Loud, glossy, vibrant colours which are smoothly blended are Earthenstyle’s  USP. The one word which can describe our label is ‘Attractive’.

Tell us what inspires your designs. When not designing, how do you recharge your creative batteries?

Leisurely walking through, without any tensions, observing nature in all its vividness, inspires me a lot.  

My hands express what my eyes see. For example, observing my 6 year old son, giggling with ‘Angry Birds’ game, inspired me to paint angry birds on hanging pots for his room.

When I am on a break and not designing, I meet people on internet or face to face, to get their opinions on the work I do. This helps me to understand, likes and dislikes of users of my products.

If there is one dream destination (any city, culture, country) which you would like to inspire your designs, which one will it be? 

‘Italy’ the land of Churches & beautiful sculptures, has always been my dream destination to visit and recharge by creative batteries. However, I have been there, while I was doing my regular corporate job, and did not have the chance to explore the beauty around.

Where can we buy your products?

Our products can be bought from our facebook page (www.facebook.com/Earthenstyle) and some e-commerce platforms like craftsvilla.com and mirraw.com.

You will also find us in few Exhibitions & Flea Fairs in Bangalore.

We are also tieing up with few Crafts store, to retail our products, which are coming up soon.